RealTime Reservation (RTR), the industry leader in dynamic hospitality booking technology for onsite activities, amenities, and ancillary revenue management, today announced its acquisition of STAY, creating a global end-to-end guest experience platform for the hospitality industry. The combined company will serve more than 2,000 hospitality properties across 75+ countries throughout North America, Europe, Latin America and the Caribbean. The combination significantly expands RTR’s international footprint and strengthens its position as a leading provider of guest engagement, ancillary revenue, and guest experience technology.
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Pictured: RealTime Reservation’s dynamic booking interface allows hotel guests to select and reserve pool and beach amenities by location, date, and availability, streamlining ancillary revenue management for properties of any size. Courtesy of RealTime Reservation
The transaction was supported by a strategic investment from Wavecrest Growth Partners (“Wavecrest”), a Boston-based growth equity firm focused on high-growth B2B software, AI, data, and technology-enabled services companies. Together, the combined platform connects the entire guest journey – from booking and pre-arrival planning to in-stay engagement and service delivery.
“The hospitality industry is moving toward a more connected, guest-centric experience, and together we are uniquely positioned to help hotels deliver it,” said Shawn Tarter, CEO of RealTime Reservation. “By combining our platforms, we can provide operators with a unified solution that drives revenue, improves efficiency, and enhances the guest experience from booking through departure. What began as a shared vision several years ago has now become an opportunity to deliver that vision at a global scale.”
The combined company will serve many of the world’s leading hospitality brands, including Hyatt, Radisson, RIU, IHG Hotels & Resorts brands (IHG), and Barceló, among others. By bringing together RealTime Reservation’s pre-arrival commerce and ancillary revenue platform, with STAY’s in-stay guest engagement capabilities, hospitality operators gain a more comprehensive solution to manage guest interactions, personalize experiences, drive incremental revenue, and streamline service delivery throughout the guest journey.
“From the beginning, we shared a belief that the future of hospitality lies in delivering a more connected and personalized guest experience,” said Joan Lladó, President, Europe, STAY. “By joining RealTime Reservation, we gain the scale, resources, and complementary technology needed to accelerate that vision and deliver even greater value to hotel operators and guests around the world.”
Looking ahead, the combined company plans to accelerate product innovation, deepen platform integrations, and expand its global presence to help hospitality operators. STAY will continue to operate as part of the combined platform under the leadership of Joan Lladó, ensuring continuity for customers while advancing the companies’ shared vision for the future of hospitality technology. By bringing together pre-arrival commerce, ancillary revenue optimization, and in-stay engagement capabilities within a single platform, RealTime Reservation and STAY are well-positioned to support the evolving needs of hotels, resorts, and hospitality brands worldwide.
“RealTime Reservation and STAY are unique, purpose-built platforms addressing a large and increasingly important priority for the hospitality industry: helping operators drive incremental ‘non-room’ revenue while maintaining a high-quality guest experience,” said Vaibhav Nalwaya, Managing Partner of Wavecrest Growth Partners. “The combination brings together two highly complementary products, exceptional teams led by visionary founders, and a shared customer-centric vision to create what we believe will be the leading end-to-end guest experience platform for hotels and resorts globally. We are excited to partner with Shawn, Joan, and the combined team to support the company’s next phase of growth.”
For more information, visit https://www.realtimereservation.com/press-2/
High-res images can be found here.
About RealTime Reservation
RealTime Reservation is an institutionally-backed, high-growth hospitality tech company that enables the world’s leading hotels and resorts to manage the full guest journey through a unified hospitality platform. From reservations and pre-arrival planning to on-property experiences, RealTime enhances the guest experience, increases ancillary revenue, and streamlines the management of amenities, activities, and services. RealTime also helps hospitality operators deliver seamless digital engagement through branded mobile and web experiences, allowing guests to access services, interact with the property, and transact effortlessly throughout their stay. For more information, visit realtimereservation.com.
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