The dynamic “Revlon Be Unforgettable” campaign shines a spotlight on the brand’s timeless vision of glamour, confidence and depth for a new generation and redefines modern beauty

NEW YORK, April 2, 2026 /PRNewswire/ — Today Revlon announces the latest iteration of its iconic “Revlon Be Unforgettable” campaign, a modern evolution of the brand’s enduring celebration of individuality and glamour. Drawing inspiration from the legendary campaign “The Most Unforgettable Women in the World Wear Revlon,” this new chapter captures an exhilarating sense of “newstalgia,” where timeless glamour collides with fresh, modern energy. An acclaimed and unexpected cast of today’s most unforgettable women is set to turn heads, inviting a new generation to rediscover the art of making a lasting impression.

  “At Revlon, beauty is about so much more than looks – it’s about fierce confidence and fearless self-expression,” said Erika Woods, SVP of Mass Marketing at Revlon. “This spirit has always been at our core, and ‘Revlon Be Unforgettable’ propels it into the future. Expect jaw-dropping talent, each unforgettable in her own way, each boldly herself.”

“The Most Unforgettable Women in the World Wear Revlon” has always celebrated icons whose influence goes far beyond the mirror. The latest campaign turbocharges this legacy, showcasing a dynamic lineup of women stepping into their own spotlight, whether as pop culture powerhouses flaunting fearless style or as rising stars redefining modern femininity and creativity. From career triumphs to breakthrough moments, these women embody the Revlon spirit: bold, ever evolving, and embracing beauty that’s polished, effortless and uniquely theirs.

Developed in partnership with Revlon’s newest creative partner, Colle McVoy, and the brand’s in-house creative team, the campaign introduces a modern visual language designed to capture the women’s dimensionality – on camera and beyond. “We set out to honor Revlon’s history and brand DNA while evolving the campaign through contemporary creative choices, including modern camera techniques,” shared Lia Khayami Quiñones, Group Creative Director at Colle McVoy. “The quick, fluid camerawork moves around the women to reflect their multidimensionality. The original imagined what it meant to be unforgettable – now, we’re defining what it truly means today.”

This year, Revlon pushed boundaries with next-generation launches for today’s beauty fanatics, including a reimagined Revlon PhotoReady™ Collection – skincare-inspired, high-performance formulas that visibly lift, blur, plump, and perfect – like the PhotoReady™ Lift + Fill Skin Tint, PhotoReady™ Instant Blur Liner, PhotoReady™ Instant Plump Serum, and PhotoReady™ Lifting Brow Gel. Revlon also unveiled its dazzling Super Lustrous Ultra™ Lipstick, an upgraded addition to its legendary lip collection; a brand-new Revlon Glimmer Lip Treat Balm + Mask; and bold new shades of its viral Super Lustrous™ Glass Shine Balm.

As the campaign rolls out, Revlon will spotlight these innovations alongside timeless favorites, displaying the full spectrum of modern glamour. Watch for “Revlon Be Unforgettable” everywhere – TV, out-of-home, digital, social, and more. Discover the magic at https://www.revlon.com/.

About Revlon

Revlon Consumer Products LLC (“Revlon”) has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high-quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden company and its portfolio of brands, including its leading designer and celebrity fragrances. Today, Revlon’s diversified portfolio of brands is sold in over 100 countries around the world in most retail distribution channels, including prestige, salon, mass, and online. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair color, hair care and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, Almay, Mitchum, American Crew, Creme of Nature, CND, Cutex, Juicy Couture, Elizabeth Taylor, Curve, John Varvatos and Christina Aguilera.

About Colle McVoy 

Colle McVoy is a full-service, certified B Corp agency that builds enduring relationships between forward-thinking brands and people through integrated strategy, creative, media, and communications. Recognized as an Adweek Agency of the Year honoree, an Ad Age A-List Standout Agency, and a Fast Company Most Innovative Company, the agency partners with iconic brands including 3M, Dairy Queen, Perdue Farms, McCormick & Company, Revlon, Target, U.S. Bank, and more.

Colle McVoy is part of DonerColle Partners, a strategic alliance built to help brands that move America through integrated, AI-enhanced creativity and production.

For more information, visit collemcvoy.com and donercolle.com, or follow us on LinkedIn and Instagram.

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SOURCE Revlon